Nigerian soul singer, Chike has given reasons why he has not released any songs in a while.
The 29-year-old singer and songwriter made it known during an interview with a popular media personality, Dadaboy Ehiz on Apple Music 1.
According to the singer, promoting music in Nigeria is more expensive as an independent artist, so rather than put in a lot of money promoting one song in which one may have no idea if the market will like it, it is better to use the money to push an album.
Speaking on why he has slowed down on song releasing, Chike said; “I have toned down being an artist, and look at it from an executive perspective. The way music is here, it’s expensive – whether you’re pushing singles or projects, a lot of money is going to go down. I have been independent for the longest – you know I have my team, I have my people who handle management. but I’m basically independent – and with singles, it’s still going to be money spent and you just don’t know for sure what the market wants to listen to.
“So, if I’m going to spend $50,000 in pushing an album, I’m better spending on doing that than $20,000 on trying out different singles that just might not work. I mean as an artist it works for me, don’t get me wrong, but then I’m not the one who’s going to consume the music. It’s more of an executive decision’’.